Minerva Dinner Brochure
Chartered Society of Designers
To support The Chartered Society of Designers’ Minerva Dinner, Stocks Taylor Benson were asked to design the invitation and brochure for the prestigious event.
Starting with the invitation, we capitalized on the fact that the winner of the award was secret until the night, and crafted a simple and elegant design that created interest and intrigue by listing all previous Minerva Medal Winners – posing the question “Who will join the list of design greats?” Following on from the invitation, the brochure, which was given to every guest on the night, was designed with beautiful typography (using typefaces contemporary to the date the society was established in 1930) together with some fabulous images from Ian Callum’s folio of work and Jaguar’s fantastic collection of car photography. Detailing the evening’s events together with information about St. James’s Palace, the CSD, Ian Callum and Jaguar, we created an elegant piece that celebrates a very memorable 50th Anniversary of the first Minerva Dinner.