Laundry Packaging

Morrisons

To create a unique range of laundry products that would be as credible as the household brands.

Our award-winning solution steers away from the rather dated category norm of flowers, butterflies, mothers hugging children and scientific whooshes. Instead we focused on a design that mimics the fabric care label found on clothing. This gave a strong unifying link across all the different products in the range whilst still allowing the important differences between product type and format to be clearly identified.