Kitchenware Packaging

Jamie Oliver

The brief was to create a gifting range for Jamie Oliver, building on the Jamie brand to create a collectable, unique range of packaging.

Using natural textures, an authentic colour palette and eclectic typography we created a number of different ranges that sit together as part of the Jamie Oliver family of products, but all work individually to best sell each of the relevant products. The gifting range uses a stripped-back colour palette and simplified backgrounds to create a collectable and unique Christmas range, whilst the knife packaging buildings on the premium quality of the products, with a large product window and 25 year guarantee roundel, it feels almost as original as the man himself!