Endeavoring to feed good, wholesome meals to London’s busy workers, EatUpp deliver meals to your home and office. They approached us to design the interface of their fully-responsive eCommerce website.
The brief was to design a website that reflects EatUpp’s brand values – simple, convenient and easy. With this in mind, we employed a clean and open aesthetic, with accents coming from hand-drawn iconography, art-directed food photography, and a vibrant orange addition to the palette. We focused on creating an informative and interactive experience that ensures users receive feedback on a regular basis throughout the process.