Jam-packed Full of Goodness

19.05.2016

Introducing our new brand ‘Full of Goodness’ for Fiddes Payne.

The brief was to create a healthy brand to launch the Fiddes Payne pulses and grains into the convenience market. It needed to be natural and really emphasise the health benefits of the product.

The packaging design includes a uniquely illustrated barcode, bespoke illustrations and natural photography to create a brand that’s full of flavour, has great shelf stand-out and will appeal to the health conscious individual who wants a nutritious choice without any fuss.

It’s really good stuff!