Fork & Spade Ale

11.09.2018

To celebrate the 100 year anniversary of the Ansley Common Allotment Society we were asked to design a label for a commemorative ale, to be sold at a charity event.

The ale, brewed locally by Church End Brewery, already had a great name ‘Fork & Spade’, so all we had to do was bring that to life. We designed the packaging to have a retro feel as a nod to graphic styles of the past. We wanted the label to look like it was designed and printed back in 1918, the year the allotments were first worked on to add authenticity to the design. The print was limited to black on yellow to give a simpler, more basic print finish and the design uses bold typography and woodcut illustrations.

During the charity event all the bottles quickly sold out, helping to raise much-needed funds to help the Allotment Society to hopefully continue for another 100 years!

“Being a Community Group, it was a great opportunity that we were given by STB to have our 100 year Celebration ale promoted and labels designed by such a professional organisation. STB very quickly grasped what our aim was - mainly to promote this important event in the life of our Allotment Association - and came up with amazing ideas for labels. All the designs managed to convey our love of growing our own, our mining heritage and the occasion itself, which made our choice of the final design extremely difficult. Throughout the whole process, from initial to final design, we were kept in the loop, never made to feel that we were a "charity project", which has been proved by the end result, a great label which sold all the beer in 24 hours! We cannot thank them enough for their guidance and professionalism throughout the project.”

Ansley Common Allotment Association